Decorative Paints Latin America
Although we faced significant market challenges, including supply constraints and high inflation, we delivered solid results and continued to make progress in line with our strategy. Results were driven by pricing, growth in the premium market segment, innovation, margin management and strong commercial initiatives – including an improved shopping experience – as well as investment in branding campaigns.
The integration of Grupo Orbis is accelerating growth. We’ll continue to build on our strong foundations in products, brands, store presence and organizational health to further expand our long-term position.Daniel CamposDirector of Decorative Paints Latin America
Other key developments
- Our premium interior wall paints continued to grow market share, driven by blue stores expansion, revenue management, the Promise branding campaign and our professional Academy
- Launched a series of innovative new products, including Proteção Sol & Chuva in Brazil, Duralba in Argentina and Incamur in Uruguay
- Rolled out the second wave of Dulux Promise, our first regional campaign to be introduced simultaneously in Brazil, Argentina and Uruguay
- A new solar power project at our Recife site in Brazil entered its final construction phase. It’s expected to be fully operational in early 2023
- In Brazil, external recognition for our activities included best consumer service in the paint sector (Reclame Aqui), best premium paint in the retail sector (ABRART) and preferred paint among painters (Show do Pintor)
- Dozens of homes in Belo Horizonte, Brazil, were turned into a giant geometric mural as part of a “Let’s Colour” project staged with Morro Arte Mural. Famous local artist Criola used 540 liters of our Coral paint to create the eye-catching design
We completed the acquisition of Colombia-based paints and coatings company Grupo Orbis, which strengthened our long-term position as a leading decorative paints player in Latin America. The business we acquired has a presence in ten countries in Central America, Latin America and the Antilles, with the transaction including the Pintuco paints and coatings business; Andercol and Poliquim (resins, emulsions, adhesives and specialty chemicals); and Mundial (paints and related product distribution services)*. Grupo Orbis also has a strong and widely admired approach to sustainability, with its social programs being organized through the Pintuco Foundation.
The acquired coatings activities are now part of our Performance Coatings business.
Our Coral brand created a special shade of protective coating for the new Christ the Protector statue in Brazil. Towering 43.5 meters over Rio Grande do Sul, it’s Latin America’s largest statue of Christ and the world’s third biggest.