Recycled content in packaging
One of our goals in becoming more circular is to use at least 50% recycled content in the plastic packaging used by our Decorative Paints Europe business by 2025. We’re initially focusing on this particular business as more than half of our plastic packaging is used in this area of our activities.
We’ve continuously improved our key plastic packs in recent years. By working together with our packaging suppliers, we’ve been able to achieve up to 70% recycled content in our key packs without increasing the packaging weight or reducing its performance. We’ve started to roll out this recycled content in our plastic packaging in various European markets.
In 2022, we’ll accelerate the implementation of plastic packaging containing recycled content together with our suppliers.