We aim to grow our sustainable solutions from around 40% of our revenue in 2020 to over 50% by 2030. Our sustainable solutions are comprised of products that bring sustainable benefits to our customers.
Eco-premium solutions make up a significant part of our sustainable solutions. They are considered significantly better in one or more of our sustainability criteria and provide the same or better functionality than the mainstream product in the market. In 2020, we managed to exceed our target of 20% of revenue from this category (2020: 21%).
As a member of the World Green Building Council, we fully support the ongoing transformation of the built environment, which aims to reduce the carbon footprint of buildings and make them healthier places to live and work. Many of our products are used in the construction industry and we’ve developed a wide range of products and solutions that are qualified for green buildings certified with labels such as LEED and BREEAM.
In terms of our approach to circular solutions, we’ve set a 2025 ambition for all plastic packaging used by our Decorative Paints Europe business to contain at least 50% recycled content.
A measure of the eco-efficiency of our products. An ecopremium solution is significantly better than competing offers in the market in at least one eco-efficiency criterion (toxicity, energy use, use of natural resources/raw materials, emissions and waste, land use, risks, health and well-being), and not significantly worse in any other criteria. Downstream benefits include a tangible sustainability benefit for our customers.
The total amount of greenhouse gas (GHG) emissions caused during a defined period of a product’s lifecycle. It is expressed in terms of the amount of carbon dioxide equivalents CO2(e) emitted.