Decorative Paints Asia

Construction of Indonesia’s new Yogyakarta International Airport (photo)

We supplied an extensive range of products for the construction of Indonesia’s new Yogyakarta International Airport. Our decorative paints were used on the walls, pillar and ceilings, while the company also provided protective coatings and passive fire protection.

2020 summary

It was a challenging year, but we quickly stabilized and saw a strong recovery throughout the region in Q3 and Q4. We adopted an agile approach in responding to changes in product mix, while focusing on operational costs, complexity reduction and margin management. South East and South Asia experienced headwinds most of the year due to COVID-19 related channel closures, but despite that, we achieved significant improvement in .

The proactive support we offered was the basis for the strong recovery in results in the second half of the year.

Oscar WezenbeekDirector of Decorative Paints South East and South Asia
Oscar Wezenbeek, Director of Decorative Paints South East and South Asia (photo)

2020 highlight

We supplied 130,000 liters of decorative paint from our Dulux Professional range for the interior walls, pillars and ceilings of Indonesia’s new Yogyakarta International Airport (pictured above). Officially inaugurated in August, the airport is equipped with a passenger terminal spanning 219,000m2 and has a total capacity of 20 million passengers a year. The company also provided over 300,000 liters of performance coatings for the structural steel.

Agile leadership and strong stakeholder partnerships were key to restoring our profitable business growth in Q3 and Q4.

Mark KwokDirector of Decorative Paints North Asia
Mark Kwok, Director of Decorative Paints North Asia (photo)

Other key developments

  • Strengthened our distribution network in Mainland China by expanding into 40 new cities and 1,000 additional stores. Also supplied products for more than 250 renovation projects in 80 cities
  • Dulux launched a first-of-its-kind, bio-based interior paint in Vietnam which helps to improve indoor air quality
  • In India, we launched Dulux SuperClean, an interior water-based emulsion which makes walls easier to keep clean
  • Launched a digital platform for painters in China and signed up over 165,000 professionals in 344 cities
  • Supplied Dulux Professional range products for The Exchange 106 skyscraper in Malaysia. It’s currently South East Asia’s tallest building
  • In China, Dulux Forest Breath Biocare was upgraded with solvent-free technology
  • As part of our partnership with SOS Children’s Villages, we launched projects in Indonesia, Vietnam, Pakistan and Sri Lanka
  • Our premium Dulux Forest Breath emulsion was used to coat the Hong Kong Palace Museum
  • Supplied products for the interior and exterior walls of Taipei Arena in Taiwan


in € millions

Decorative Paints – Asia – Revenue (bar chart)

Key brands

Decorative Paints – Asia – Key brands (logos)

Decorative Paints revenue by destination

in %

Decorative Paints – Asia – Revenue by destination (pie chart)
ROS (return on sales)

ROS is adjusted operating income as a percentage of revenue. ROS excluding unallocated cost is adjusted operating income as a percentage of revenue for Decorative Paints and Performance Coatings. It excludes unallocated corporate center cost.

ROS (return on sales)

January 2020 - December 2020


in €millions



Total revenue



Less: revenue unallocated



Revenue excluding unallocated revenue






Adjusted operating income excluding unallocated cost






ROS% excluding unallocated cost