Decorative Paints Europe, Middle East and Africa (EMEA)
Colleagues at our Ashington site in the UK hit a major milestone by producing one million liters of paint in a single week. The plant, which was officially launched in September 2017, manufactures paint for a variety of brands, including Dulux, Cuprinol and Hammerite.
- 2019 performance was driven by positive price/mix effects, complexity reduction and cost-saving programs
- Strong profit growth was achieved, with significant improvement in return on sales
- Profitable growth was supported by recent acquisitions, such as Fabryo in Romania and Xylazel in Spain
- In the UK, we strengthened our stores footprint to improve our services for professional painters
- AkzoNobel became the first major manufacturer to launch recycled paint with the introduction of Dulux Trade Evolve in the UK. The matt white emulsion contains 35% recycled paint (see New life for old paint)
- A digital Color Sensor was launched across ten markets. It can match customers’ color choices in seconds
- The popular Easycare washable wall paints concept was further rolled out to more markets
- Innovative roller testers were introduced to more countries across the region
- In collaboration with our Nordsjö brand, a major Artscape event was staged in Sweden. It involved artists creating more than 30 large-scale outdoor paintings in 12 municipalities in the Gothenburg region
- Our partnership with SOS Children’s Villages was activated in Poland and Tunisia, using education and renovation to have a positive impact on the issue of youth unemployment
Revenue
in € millions
Key brands
Decorative Paints revenue by destination
in %
ROS (return on sales)
This is a key profitability measure and is calculated as adjusted operating income as a percentage of revenue.