Decorative Paints Europe, Middle East and Africa (EMEA)

Colleagues at Ashington site in the UK produce one million liters of paint in a week (photo)

Colleagues at our Ashington site in the UK hit a major milestone by producing one million liters of paint in a single week. The plant, which was officially launched in September 2017, manufactures paint for a variety of brands, including Dulux, Cuprinol and Hammerite.

  • 2019 performance was driven by positive price/mix effects, complexity reduction and cost-saving programs
  • Strong profit growth was achieved, with significant improvement in
  • Profitable growth was supported by recent acquisitions, such as Fabryo in Romania and Xylazel in Spain
  • In the UK, we strengthened our stores footprint to improve our services for professional painters
  • AkzoNobel became the first major manufacturer to launch recycled paint with the introduction of Dulux Trade Evolve in the UK. The matt white emulsion contains 35% recycled paint (see New life for old paint)
  • A digital Color Sensor was launched across ten markets. It can match customers’ color choices in seconds
  • The popular Easycare washable wall paints concept was further rolled out to more markets
  • Innovative roller testers were introduced to more countries across the region
  • In collaboration with our Nordsjö brand, a major Artscape event was staged in Sweden. It involved artists creating more than 30 large-scale outdoor paintings in 12 municipalities in the Gothenburg region
  • Our partnership with SOS Children’s Villages was activated in Poland and Tunisia, using education and renovation to have a positive impact on the issue of youth unemployment


in € millions

Decorative Paints – Europe – Revenue (bar chart)

Key brands

Decorative Paints – Europe – Key brands (logos)

Decorative Paints revenue by destination

in %

Decorative Paints revenue by destination (pie chart)
ROS (return on sales)

This is a key profitability measure and is calculated as adjusted operating income as a percentage of revenue.