For AkzoNobel, sustainability means delivering long-term value for all our stakeholders. It underpins our purpose and brand, our core principles and our employee value proposition. It’s our driver for growth, innovation and productivity.
Sustainable business imperatives
We aim to create continuing value for AkzoNobel stake-holders in social, environmental and economic terms, creating a bridge between the Sustainable Development Goals (SDGs) of the United Nations and our own business imperatives – value selling and resource productivity.
- Value selling – we are innovating to give our customers choice and competitive advantage through product portfolios designed to bring tangible benefits and deliver positive social and environmental impact (see Value selling)
- Resource productivity – we are creating a culture of care for all materials used, eliminating waste and reducing variable cost. Increased resource productivity in our operations and supply chain makes us more competitive and sustainable (see Resource productivity)