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End-user segments

We are present in a wide variety of markets, which brings resilience, stability and provides a range of opportunities to our company. Analyzing the end-user segment trends is a fundamental driver for our strategy. We are present in four main end-user segments and outlook profiles for each of them are provided on the following pages. Buildings and Infrastructure We are active in three sub-segments: New build projects Maintenance, renovation and repair Building products and components Transportation We are active in three sub-segments: Automotive repair Automotive OEM, parts and assembly Marine and air transport Consumer Goods We are active in two sub-segments: [...]

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Transportation

This end-user segment is particularly important for our Performance Coatings business. We supply a full range of advanced coatings and color technologies for virtually every type of transport, including cars, commercial vehicles, ships, yachts and airplanes. We also produce specialty chemicals used to make automotive systems and components, with particular emphasis on automotive plastics. In addition, we supply surfactants for automotive fuels and lubricants. 17% of revenue Trends The outlook for the Automotive OEM parts and assembly sub-segment remains strong globally with steady growth. We benefit from this, but not fully, as we do not participate in the [...]

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Medium-term risks

[...] AkzoNobel is susceptible to decreased growth rates in its major markets, as well as in several specific end-user segments. The effects could lead to a decline in demand, deteriorating financial results, impairments and book losses, which in turn could result in the company not realizing its financial guidance. Mitigating actions Continue our strategy to bring down our operational cost base and reduce complexity Leverage our Global Business Services organization to further standardize core functional processes in all regions Further deploy our commercial excellence programs and more sustainable product solutions to capture organic growth and offset the effects of [...]

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Value creation summary

We are a major producer of specialty chemicals, supplying key products to business-to-business customers in all four of our end-user segments. We utilize inherently high energy processes and focus strongly on reducing carbon footprint and energy use, while saving costs in our own operations. Developing close relationships with our customers – and helping them to create value – is key to our ongoing success, along with efficient processes, an increased focus on eco-premium solutions and renewable energy and a high level of innovation. The aim is to help us create economic, social and environmental value. Social value can be increased by our continued focus on [...]

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Industrial

This is the largest end-user segment for our Specialty Chemicals business. We sell chemicals for many applications, including metals and mining, agrochemicals, plastics (polymers) and pulp. We also sell liquid and powder coatings into the oil and gas, metals and mining and power industries. These coatings are largely used for fire and corrosion protection. 21% of revenue Trends Lower oil prices have had a significant impact on the outlook for this end-user segment. For example, in oil and gas new construction, we have seen a drastically reduced upstream investment. Meanwhile, certain upstream businesses are not profitable and some customers are having to shut down [...]

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Note 1: Managing our sustainability agenda

[...] our sustainability risks and opportunities against the global trends that will impact our key market segments by 2050. The trends were identified as population growth and the new middle class, and urbanization – both of which provide opportunities for our end-user segments – and long-term constraints of natural resources and climate change, which drive us towards the need for radical resource efficiency and circular economy. We express our sustainability agenda through a concept known as Planet Possible, which highlights our commitment to creating more value from fewer resources across the value chain. Planet Possible encompasses all our programs to make our [...]

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– Economic value creation

Our sustainability agenda aims to create value for our customers by providing products with excellent functionality that generate resource or performance benefits ahead of competitive products. In turn, this creates value for our business by focusing on our end-user segments – delivering growth and profitability. We also realize that in order to achieve sustained business success, we need to generate more value from fewer resources across our entire value chain to decouple business growth from resource use. We measure this through our Resource Efficiency Index. We have improved our performance on eco-premium solutions. We are also seeing an improvement in our [...]

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Value creation summary

Our Performance Coatings businesses serve all four end-user segments, supplying high performance coatings primarily to business-to-business customers. We are increasingly incorporating low energy processes and working to reduce our carbon footprint across the value chain. Innovation is also key to our product development, which is often highly technical in order to meet strict customer specifications. Particular emphasis is placed on supplying products that offer environmental benefits for our customers. The aim is to help us create economic, environmental and social value. We continue to be committed to safety, as well as our talent development programs and our [...]

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Our strategy

[...] and explain our key focus areas. You will also find an updated overview and outlook for our four end-user segments. The diagram on this page gives a visual summary of how all the main elements of our strategy fit together.

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Note 6: Customer engagement

[...] processes. Customer information gathering goes across value chain participants, all the way to our end-user segments. This includes consumers in our Decorative Paints business, customers of our customers in Specialty Chemicals, and influencers (such as architects and technical advisors) in Performance Coatings. The world’s only Flying Eye Hospital – which takes doctors around the world to treat patients with curable blindness – was repainted in 2016 with support from our Specialty Coatings business. Operated by Orbis, the DC-10 houses a fully equipped ophthalmic hospital and a 48-seat classroom. The aircraft was given new livery, with AkzoNobel supplying all [...]

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