Decorative Paints value creation summary 2014

As a leading global supplier of decorative paints, our brands are crucial to our success. Our Decorative Paints activities are fully focused on the Buildings and Infrastructure end-user segment, serving the do-it-yourself market and professional painters. In order to create more economic, social and environmental value, our innovation is geared towards reducing our upstream and downstream supply chain impact by changing formulations to waterborne technology.

Many of our brands are household names and we work closely with local communities via a series of national and international initiatives, some of which involve volunteer support from our employees. This benefits the creation of more social value.

All these initiatives will contribute to our financial performance and ultimately lead to more economic value for our investors.

  • Economic value
  • Environmental value
  • Social value


Revenue breakdown by business unit in %

Decorative Paints – Revenue breakdown by business unit, in % (pie chart)

Revenue breakdown by end-user segment in %

Decorative Paints – Revenue breakdown by end-user segment, in % (pie chart)

Revenue development in % versus 2013

Decorative Paints – Revenue development, in % versus 2013 (bar chart)Decorative Paints – Revenue development, in % versus 2013 (bar chart)


6.3% ROS

8.8% ROI


of revenue from eco-premium solutions

RD&I investments have resulted in 27 percent of revenue derived from eco-premium solutions with customer benefits

Eco-premium solutions with customer benefits
% of revenue

Decorative Paints – Eco-premium solutions with customer benefits, % of revenue (bar chart)


2.5 million tons

upstream CO2(e) emissions

1,800 TJ

energy use

We continue to improve efficiency by reducing our energy use per ton of production, and are working towards improving our share of renewable energy. We continue to improve the environmental footprint of our operations by focusing on operational eco-efficiency

0.1 million tons

CO2(e) emissions own operations

35 kilotons

total waste


1.3 million tons

downstream CO2(e) emissions

3.9 million tons

CO2(e) emissions cradle-to-grave


decrease CO2(e) per ton of sales from 2012 cradle-to-grave carbon footprint


Employee safety is a key priority and we are actively driving towards a reduction in the number of incidents

Total reportable rate of injuries
per million hours

Decorative Paints – Total reportable rate of injuries, per million hours (bar chart)


€704 million

employee benefits


employee engagement score

We highly value, and actively work on improving, employee engagement. We’re investing in training and development and continue to work on a more diverse workforce


employees at year-end 2014

7 million

lives positively impacted by our “Let’s Colour” program


people trained as painters

We participate in community programs and local sponsorships