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Strategic focus areas

In order to achieve our ambitions, we have established a clear set of strategic focus areas throughout the company.

Care for the customer

The starting point for everything we do must be understanding and serving our end-user segments in a profitable way. This requires segmentation which is focused on customer and consumer needs, and product and process innovation that addresses those needs. We will continuously review leading indicators in our segments so that we can be proactive. In addition, we need to make sure that we have a supply chain which allows us to deliver on-time and right-first-time service. To ensure that this is beneficial for customers, consumers and AkzoNobel, we must also optimize our cost-to-serve levels.

Reduction of product and process complexity

We need to reduce complexity wherever possible. This incorporates reducing product and stock keeping unit (SKU) complexity, but it also means reducing unnecessary process complexity.

Cash and return on investment (ROI)

Although we are a very large paints, coatings and specialty chemicals supplier, we aspire to improve significantly when it comes to cash generation and return on investment. We strive to make balanced decisions to improve our businesses structurally and continuously.

Embedded safety and sustainability

Safety will always be first on our agenda. Regarding sustainability, we continuously improve, as evidenced by our continued strong performance in the Dow Jones Sustainability Index. We will enhance our focus on improved resource efficiency in the downstream value chain (i.e. with customers, consumers and in end-of-life) to build on our existing resource efficiency activities in our own scope and with our suppliers.

Diverse and inclusive talent development

The active participation of a strong and motivated workforce which reflects the diversity of the end-user segments we serve is required if we are to deliver on our vision and ambitions. We must therefore continue to build our programs and processes in order to achieve substantially higher levels of employee engagement and diversity at various levels in the company. We will do this through company-wide talent management.

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