Our business in Asia continued its strong performance. Revenue increased 21 percent from Q1 2010 (in constant currencies 18 percent). All countries in Asia contributed to this growth.
In China, we were able to grow our revenue by 25 percent (constant currencies: 22 percent) by focusing on the so called tier 2 and 3 cities and the mid tier consumer segments where we expect growth to accelerate in the foreseeable future. We opened almost 200 new Dulux customer stores in Q1 in China. Our continued investment in brand building can now be leveraged across China. As a result of measures introduced by the central government to curb rising property prices, we experienced moderate growth rate in the Chinese Eastern Seaboard.
In South East Asia and Pacific, Q1 revenue increased versus 2010 by 14 percent (constant currencies: 11 percent), mainly due to volume growth.
Q1 performance in key markets outperformed expectations, driven by Indonesia, Vietnam and Malaysia. Following Indonesia’s successful launch last year, Thailand launched their mid-tier Dulux Inspire in Q1 2011, further strengthening the Dulux reach in the mid-market.
Growth in India continued to be very strong during Q1 (24 percent; in constant currencies: 21 percent), due to volume and price.