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Decorative Paints – Overview


  • Revenue of €1,372 million (2009: €1,271 million), up 8 percent, with favorable currency impact of 7 percent
  • EBITDA €198 million (2009: €198 million)
  • AkzoNobel to be the primary paint supplier to Walmart in the US
  • Strong revenue growth and increased investment in brands and distribution in high growth markets
  • Soft demand in the mature markets, particularly in Continental Europe

Revenue increased 8 percent in the third quarter (in constant currencies by 1 percent), with strong growth in Asia (30 percent) and Latin America (25 percent), offset by lower volumes in Europe. The weak housing and construction markets in the mature economies show no sign of improvement. The growth in the emerging markets was a result of increased investment in our people, brands and distribution footprints. Total spend on advertising in the quarter increased by €13 million to 6 percent of revenue (2009: 5 percent). EBITDA was flat, with significant contributions coming from revenue in high growth markets and restructuring programs. This was offset by volume declines in Europe, increased investments in advertising and promotion and higher raw material costs.

Revenue development Q3 2010

Decorative Paints – Revenue development Q3 2010 (bar chart)
Decorative Paints – Brands (logos)
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