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Americas


In the US, revenues were lower. The trade segment, linked to reduced building and construction activity, remained weak. Retail sales were down modestly due to continuing soft consumer spending and a slow housing market. As part of our overall strategy to protect and build the value of the business, we continued to invest in the Glidden brand resulting in a healthy sales increase and share expansion of the Glidden brand in the retail segment. The Glidden Gets You Going campaign won a top US marketing award in Q2.

Revenue in Canada benefited from favorable currency translation and a recovering economy. Raw material costs were lower due to the stronger Canadian dollar against the US dollar. We continued to open new stores in Canada (six so far this year) in order to further strengthen our stores network from the Atlantic to the Pacific.

Latin America experienced strong revenue growth across all countries. During Q2, we accelerated the program “Tudo de Cor Minha Casa” (I want colors for my house) reaching in excess of 300 projects. The program stimulates consumers to enter into a neighborhood-based contest to win a free painting of the front of their house.

Copyright © 2010 Akzo Nobel N.V.