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Asia


Revenue growth in Asia was significant compared with 2009 (up 30 percent), with all countries contributing. The improvement was helped by a substantial increase in brand investments across all key markets. In China, volumes increased by 40 percent and we continued to extend our distribution and invest to further accelerate growth of market share. We started a campaign for our Dulux product Safe & Beautiful Home Odorless through CCTV, a major national television channel. We rolled out a customized marketing program for individual cities to develop our Dulux store network in some 15 cities.

We launched new products in China, Malaysia and Thailand. In India, we invested in a media campaign to help further build the Dulux brand. A key focus of the Asian region is on our eco-premium range of products. In Indonesia, the Singapore Green Label certification has been obtained.

Copyright © 2010 Akzo Nobel N.V.