AkzoNobel and natural resources

We understand the importance of wood stewardship and the risk of not looking after our natural resources. Which is why we have signed a landmark agreement with the Forest Stewardship Council.

The agreement makes AkzoNobel the FSC’s first global partner outside of products that are FSC certified. Both parties are cooperating to increase understanding of the organization’s work in promoting responsible forest management, and to boost awareness of FSC certification being a label for wood and paper from well-managed forests.

Many of our businesses – particularly our woodcare brands – are already committed to the responsible sourcing of forest products. But under the terms of the agreement, AkzoNobel’s woodcare brands, Cuprinol, Pinotex, Xyladecor, CetaBever, Sparlack, Flood and Sadolin, will now work more closely with the FSC to further promote forest stewardship and drive demand for responsible products.

The agreement includes setting up a global partnership fund with the FSC to support agreed social policy projects; educating customers about the FSC and its objectives; and helping to drive demand for FSC certified products. A new partnership logo has also been developed which will be used extensively on all branded material, including packaging.

Developing partnerships such as the one we have agreed with the FSC is a clear illustration of our willingness to achieve transformational change, take positive action and help to protect the source of wood for future generations.

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