We are a major supplier of specialty chemicals with leading positions in selected market segments.
Market and business characteristics
The chemicals industry can be described as a value chain. Our businesses serve customers throughout the value chain with different products.
Our Industrial Chemicals business, for example, mines salt through vacuum extraction. It’s used as a raw material for our own activities, as well as being an end product found in grocery stores under brand names such as Jozo and Nezo.
Base chemicals are chemicals produced from raw materials. For us, this means products such as chlorine (Industrial Chemicals) or chlorate (Pulp and Paper Chemicals). Derived from these base chemicals are chemical intermediates, such as the ethylene amines supplied by our Functional Chemicals business.
Performance chemicals offer specific functionality to a product or process, examples being the surfactants used in fabric care softeners (Surface Chemistry), and the Compozil retention systems (Pulp and Paper Chemicals) used to make paper. Few of the products we supply are actual end products, with salt (Functional Chemicals) being the most prominent.
The strategy for each of our businesses varies depending on where they are in the value chain and which customers they serve. For example, in terms of geographic focus, Industrial Chemicals is mainly focused on Western Europe, with an emphasis on operational effectiveness.
Pulp and Paper Chemicals is a global business, with a specific emphasis on serving one industry. Surface Chemistry and Functional Chemicals are also global businesses, and primarily pursue a customer intimacy model for each specific product group.
Chemicals Pakistan, on the other hand, is a national business with a broad product offering within areas such as chemicals, coatings, fibers and pharmaceuticals.
Our products are used in a wide variety of everyday products such as ice cream, soups, disinfectants, plastics, soaps, detergents, cosmetics, paper and asphalt. There are more than 2,000 items in our portfolio.
Global market drivers and developments
High growth markets
Projected industry growth is strong, particularly in Asia Pacific and Brazil. More than 30 percent of revenue is in high growth markets.
Some key raw materials