No place like home

We’ve been working with The Home Depot in North America – the world’s largest home improvement specialty retailer – since 1979. It’s an extremely successful partnership which enables their customers to choose from a complete portfolio of quality decorative paints.

The strength of this relationship was reinforced during 2009 thanks to the successful relaunch of our Glidden brand and a joint collaboration to develop and produce a Martha Stewart Living range of paints.

“Successfully relaunching Glidden paint helped us capture incremental market share during a period of unprecedented decline across all home improvement categories,” says Lyne Castonguay, merchandising vice-president and project leader for the Martha Stewart Living brand at The Home Depot. “It also restored one of the great American brands – a brand we’ve proudly stood behind since opening our first home improvement center.”

Following on from the Glidden relaunch, The Home Depot turned to AkzoNobel to produce a range of products for the Martha Stewart Living brand.

“This new program, which is part of a larger merchandising effort across multiple categories of products, is a core strategic priority for our organization and one we believe will allow us to attract a new set of customers to The Home Depot,” adds Castonguay.

“Clearly, AkzoNobel delivered in 2009 and we look forward to building upon that momentum. We see numerous opportunities as together we work to deliver Tomorrow’s Answers Today.”

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