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Creating value from
eco-efficient solutions

Eco-premium solutions help to create value for our business and for our customers. They provide top line growth opportunities because of their improved performance in areas such as raw material use, manufacturing processes and product innovation. We have an ambition to increase the share of turnover from eco-premium solutions to at least 30 percent by 2015.

The 2008 assessment indicates that the proportion of eco-premium solutions for the AkzoNobel portfolio remained at 18 percent of revenue (2007: 18 percent), divided as follows: Specialty Chemicals (21 percent), Performance Coatings (19 percent) and Decorative Paints (15 percent). New eco-premium solutions were introduced during the year, while some solutions have been taken off the list as the eco-efficiency of the mainstream product in the market has improved.

The real challenge, however, is not only to expand our eco-premium sales, but also improve the business bottom line. So in 2008 we conducted a pilot in three business units to assess the financial performance of our eco-premium portfolio. This monitoring will be extended to all business units in 2009.

Eco-premium solutions
An eco-premium solution provides the same or better functionality for the customer application, but has a clear eco-efficiency benefit over the mainstream products in the marketplace. Eco-efficiency is about creating more value with less environmental impact. We measure eco-efficiency using quantitative analyses or a qualitative assessment focusing on six categories: toxicity, energy efficiency, use of natural resources/raw materials, emissions and waste, land use and risks (e.g. of accidents). The eco-premium solution must be significantly better in at least one criterion with no significant adverse effects in any criteria. The assessment is carried out by an experienced group including R&D, marketing and eco-efficiency experts.

Eco-premium solutions
In % of sales

Eco-premium solutions (bar chart)

1 2008 AkzoNobel and 2007 AkzoNobel data represent the new AkzoNobel including ICI.

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