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No compromise

Case study


A lot of paints claim to be eco-friendly, but how do you guarantee the environmental credentials of your latest product? By joining forces with a team of leading independent sustainability experts. That’s exactly what AkzoNobel’s Dulux Trade business did when developing its Ecosure range, which was launched during 2008 to widespread acclaim after being developed in conjunction with Forum For the Future.

Proven to have a lower environmental impact without compromising on performance, the introduction of the Ecosure paint range confirmed AkzoNobel as the first major paint manufacturer to make a significant move towards creating a credible environmentally sustainable paint product for the professional market. Available in matt, gloss and undercoat formulations, the product was selected as a finalist at the UK’s 2008 Green Business Awards in the Best Industrial/Resources Company or Manufacturer category and was also included in the 2008 edition of showcase publication Construction Products Innovation and Achievement.

Endorsed by Marks & Spencer and used in the UK’s first carbon-neutral home, the Ecosure range was specifically developed to deliver all the advantages of water-based systems and achieve a top class professional finish, while satisfying the growing need and increasing demand for greater sustainability.

Its green credentials are further boosted by the fact that the packaging for the entire range is made from at least 25 percent recycled materials.

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