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Product innovation


In China we launched Dulux Anti-Formaldehyde interior emulsion, which absorbs and decomposes harmful formaldehyde from the air to create a safer home environment for the consumer. The product has not only been a significant commercial success, but it also highlights our continued commitment to sustainability. It demonstrates that we can deliver growth and provide a positive contribution to society at the same time. Its introduction was supported by a multi-media promotional and awareness campaign, which helped to accelerate the adoption of the product. We also introduced a number of low VOC, low odor and odorless products across the region. In addition, we launched our EcoGuard range in Singapore, which is targeted at high-end property developers looking for greener products for their projects.

Collaborative product innovation programs involving customers and in-house specialists were implemented in both China and India during the year. The outcome of these projects was a number of customer-oriented innovations which will be introduced to the market over the next two years. By understanding the key unmet needs of consumers, painters and developers in areas such as durability, longevity, ease and convenience, we have been able to build a strong pipeline of innovative products and services that will contribute to future growth.

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