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Pure and simple

Case study


According to the US Environmental Protection Agency (EPA), the air inside a home is, on average, two-to-five times more polluted than the air outside. One of the potential contributing factors to this poor indoor air quality is paint, which can emit chemicals such as VOCs. Some paint does claim to contain low or even zero VOC, because once the low or no-VOC paints are tinted, the colorant usually adds VOC back into the paint.

AkzoNobel Decorative Paints’ The Freshaire Choice is different, however, because in 2008 it became the first comprehensive residential, tinted paint product to be Greenguard Indoor Air Quality Certified®. (The Greenguard Environmental Institute is one of the most stringent independent test laboratories in the United States). Featuring a custom palette of more than 60 colors, The Freshaire Choice’s no-VOC formulation uses innovative technology to mix a new VOC-free paint with a new VOC-free tinting system – without compromising on product quality and without producing any odors.

The launch of The Freshaire Choice in the US came shortly after AkzoNobel’s Sico brand in Canada completely eliminated VOCs from its popular Sico Design range. The top-of-the-range brand line for interiors is renowned for its quality and the decision to reformulate to make it VOC-free came well in advance of the introduction of Canadian legislation calling for paint companies to lower VOC levels in their products.

Our new Sico Design range has also been endorsed by Green Seal – a leading US-based environmental excellence organization which covers the whole of North America.

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