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Dulux Diamond, the high-end product offer, reported substantial growth in Canada’s trade sector for a second consecutive year, running more than 50 percent ahead of the previous year. In addition, Dulux Lifemaster, a VOC-free product range targeted at commercial construction and maintenance, particularly where “green” building standards have to be taken into account, continued to report solid growth exceeding 10 percent. Dulux Lifemaster meets LEED requirements, which means that it has been put through stringent evaluations to ensure its reduced impact on the environment and on human health. Also in Canada, the CIL brand was advertised on TV for the first time in more than ten years, as well as launching a premium exterior paint. Another television advertising campaign, for Sico paint, resulted in the brand’s recognition in Ontario increasing by 46 percent. In Latin America, more than 30 percent of sales now come from products launched in the last three years, while work is continuing in the US to develop sustainable products to support The Freshaire Choice range.

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