Decorative Paints Latin America key developments 2014

  • Despite macro-economic headwinds in the region, our performance was solid
  • A new blockbuster proposition for exterior walls was successfully launched in Brazil. The new product, Coral Acrílico Total, reinforced Coral’s position in the premium segment
  • In Argentina, the Alba brand defied the crisis and achieved a record market performance and financial results
  • We have staged 1,250 “Tudo de Cor” events (“Let’s Colour”) in Brazil to date, including a major event at the Santa Marta favela in Rio de Janeiro, which positively impacted thousands of people. “Tudo de Cor” is now also gaining traction in Argentina