Decorative Paints Latin America

  • Financial performance improved considerably compared with 2012, while operational excellence was bolstered by successful implementation of SAP in Brazil
  • Revenue growth in local currency was driven by successful product launches, especially under the Coral brand, and a distinctive customer loyalty approach whereby trade partners actively participated in the hugely successful Tudo de Cor (Let’s Colour) program in their own neighborhoods.
  • The 1,000th Tudo de Cor project was staged and involved Brazilian soccer coach Felipe Scolari, who helped paint a hospital in his home town
  • Coral – named brand of the year in Brazil – launched a blockbuster, water-based trim paint, Coralit Zero, which promotes the switch from solvent-based to water-based enamels

Revenue in € millions

Decorative Paints Latin America – Revenue in € millions (bar chart)

Key brands

Decorative Paints Latin America – Key brands (logos)