Establishing a competitive edge is a vital part of doing business in today’s global marketplace. As a company with operations all over the world, we are able to gain a strategic advantage by maximizing both our scale and the strength of our portfolio in order to offer customers unique services and solutions, wherever they are.
A typical example is the work currently being carried out by our high value infrastructure team in Brazil. With Brazil set to become the center of the sporting world over the next few years, we’ve been busy working with various contractors and construction companies who are building stadiums and refurbishing buildings and venues in preparation for the forthcoming high profile events.
Representatives from many of our coatings businesses have joined forces to create one team in Brazil, where they approach these customers as a full provider of technology solutions and market-leading products. So no matter what type of coating a project requires, customers can come to AkzoNobel for all their needs, rather than having to look around and work with a number of different suppliers. It’s more efficient and cost effective for the customer and enables us to underline the benefits of our One AkzoNobel approach.
The team in Brazil has enjoyed considerable success to date, securing contracts to supply products for various high profile projects, including the iconic Maracanã Stadium in Rio de Janeiro, the Brasilia Stadium in Brasilia, Arena Pernambuco in Recife, Beira Rio and Grêmio Arena, both in Porto Alegre, and the Arena Corinthians in São Paulo. This is just the beginning and there is much more to come in the following years.