As identified elsewhere in this report, in 2008, AkzoNobel adopted a clear set of new company values. To embed these values, we have pursued two main courses of action:
- Using the new identity as a brand platform, ensure that the global reputation of AkzoNobel supports the strategic agenda of the Board of Management, and that the new AkzoNobel corporate identity and brand architecture are fully deployed.
- Embed Tomorrow’s Answers Today into the fabric of our company by creating competencies that properly express our culture and expected behaviors, integrating competencies into core HR programs, such as the annual P&D Dialog performance appraisal and training.
